Thursday, May 22, 2014

Why Does My Orange Juice Have A Green Tinge, No Really!

Okay, that is a very fair question.  First let me say that many different factors affect the color you see in a glass of orange juice.

Do you know the saying, “You Eat With Your Eyes”?  If you wish, think of the Doctor Seuss story Green Eggs and Ham.

Your taste buds play an important role in determining the four basic groups of taste, which are sweet, salty, sour, and bitter. When your taste buds come in contact with food, they send signals to your brain to interpret flavor. But, we look at and smell our food before eating. Your eyes send signals to your brain well before our taste buds get the chance. 

Color is often the first factor noticed in the appearance of a food product. Humans begin to associate certain colors with various types of foods from birth. For example, we all expect yellow pudding to have a banana or lemon flavor and red jelly beans to have a cherry flavor. 

In fresh foods, such as fruits and vegetables, we rely on the color to determine their level of ripeness and/or freshness. If the color of a food product does not match our expectations, we may perceive its taste and flavor differently. This psychological effect is one food companies use to their advantage.

The amount of Vitamin C present in orange juice can affect the color.  And I know you are thinking it and it is true that some companies actual use chemicals to alter the color of their “Orange” juice products.

Remember when you buy “it”, that bottle of “orange juice”, not all “orange juices” are created equal or even are real orange juice.  Just because the liquid in the bottle is an orange color doesn’t mean you are getting 100% juice made from a real orange.

The color of the light you are sitting under and what it is reflected off (your blouse) of, will also affect the color of anything you are looking at.  Our eyes and brain are programmed to think that the light coming into our eyes is related to natural sunlight.  Now days if you are indoors that is seldom the case.  Much or our indoor light these days comes from some type of fluorescent light.

Fluorescent lamps are available in a wide variety of shades of white light, allowing consumers to customize the mood of their space. In addition to being an option for general lighting use, many fluorescent lamps are produced for decorative purposes. Lamps that produce, red, green, blue, and other colors are available on the consumer market. People’s eyes perceive white as a combination of several frequencies of light, which can be simplified to just a few primary colors. A blend of these phosphors is used to generate what is considered to be a white light. Depending on the blend, different shades of white can be produced by the various combinations of phosphors. While many fluorescent lamps come in warm colors to match the yellowish light of incandescent bulbs, others come in cooler colors that create a whiter or a bluer light.

Bottom line, even your mood will affect how you perceive colors. Bottom line is, what is the source of your orange juice… did you squeeze it yourself?

Are you looking for the perfect gift for business associates, family or friends? A quick visit to can solve all of your fresh gift giving adventures. We have the finest selections and the freshest citrus you can buy.

Presented By:
Sunburst Packing Co.
180 South “E” Street
Porterville, CA  93257

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