Are you looking for the best possible treats for your best clients? Do you think a special thank you just might keep you top of mind with your top customers? Top-of-mind awareness (or TOMA), is a pretty simple concept with pretty major implications. When customers are asked which products or brands come to mind first when a particular business sector is mentioned, the one they choose is at their “top of mind”. Coming up with a plan to get to the top of your customers’ minds, however, may prove to be a bit more complex. With so many options available, how can you be sure that your brand’s marketing strategy gives you a fighting chance to be “top of mind” in your particular sector?
Many people assume that “top of mind” status is reserved for the big boys with deep pockets and vast resources. Of course, this is often the case – Nike dominates the athletic shoe sector, McDonald’s has cornered fast food, and so on. But if you’re a small to medium-sized business (or even a one-man show), take heart: there’s more than one way to win the “top of mind” battle.
People, customers and businesses enjoy being appreciated and thanked. That simple act is not done often enough. If your business practices the simple act of making sure your customers continue to know they are appreciated. Thanking and appreciating their customers is how a corner coffee shop stays in business when the major chain moves in across town. As pervasive as the larger competition’s marketing may be, there is something to be said for personalized touch, community ties and the “look and feel” of home.
The easiest way to make a customer feel valued and part of a two-way relationship, is to continually thank them for their business and loyalty. Today’s customer needs to feel valued or they will take their business elsewhere. Incredibly, 68% of businesses lose a customer because they feel a company is indifferent about them. Whereas, only 9% leave because of what a competitor is doing.
Find that special reason to give you customers chocolate from Sunburst Oranges.
Are you looking for the perfect wholesome and gift to use as gifts for a business associates, family or friends? A quick visit to http://sunburstoranges.com can solve all of your fresh gift giving adventures. We sell only the finest selections and the freshest citrus you can buy.
180 South “E” Street
Porterville, CA 93257