Orange is the color of saffron, pumpkins and apricots. It is between red and yellow on the spectrum of light, and in the traditional color wheel used by painters. Its name is derived from the orange fruit.
In Europe and America, orange is commonly associated with amusement, the unconventional, extroverts, fire, activity, danger, taste and aroma, the autumn season, and Protestantism. In Asia, it is an important symbolic color of Buddhism and Hinduism.
The high visibility of orange made it a popular color for certain kinds of clothing and equipment. During the Second World War, U.S. Navy pilots in the Pacific began to wear orange inflatable life jackets, which could be spotted by search and rescue planes. After the war, these jackets became common on both civilian and naval vessels of all sizes, and on aircraft that flew over water.
Orange was also widely worn by workers on highways and by cyclists to avoid being hit by cars, and for the flights suits of the crews of the Space Shuttle and the International Space Station.
Orange is the color associated with autumn tinged forests and harvested crops, and we therefore associate it with ripe produce, healthy foods and eating. No wonder Orange both awakens and stimulates our appetites.
Orange is the key color of Halloween as well as clown clothing and wigs, as the color brings an air of festivity, playfulness and fun! Obviously, children love the color orange, and that is why it was one of the very first colors and flavors chosen for Jell-O, Orange "Crush" soda pop and Popsicles.
Today orange is still widely used all over the world for both children's toys and clothes, and perhaps this is because the color orange has been proven to improve oxygen supply to the brain, which in turn can increase awareness and mental stimulation in children and adults alike.
Studies show that orange, a close kin of red, sparks more controversy than any other color. There is usually either a strong positive or negative association to orange and true orange generally elicits a stronger “love it” or “hate it” response than any other color.
Surveyors commonly use orange flags and spray orange paint to mark the boundaries of their measurements. Is it any wonder then, that if we really dislike the color orange we may not have established and / or acknowledged our personal boundaries. It could also indicate that we have difficulty respecting the boundaries of others.
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Sunburst Packing Co.
180 South “E” Street
Porterville, CA 93257
559-783-0500
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