Chocolates In The News

So what is happening with Chocolates around the workd.  Here are two stories that caught our attention.

Nestle Can’t Trademark KitKat Shape

Nestle has lost a long-running court battle to trademark the four-finger shape of its KitKat chocolate bar in Britain.

The Swiss food giant first tried to register the trademark in 2010, but the application was opposed by rival chocolate maker Cadbury U.K. Ltd. The case was previously dismissed by other courts including the European Court of Justice. Britain's High Court on Wednesday upheld those decisions, ruling that the shape of a KitKat bar has not "acquired a distinctive character" enough to satisfy trademark requirements.

Nestle said it was disappointed by the ruling and planned to appeal the decision. It argued that the shape of the four-finger snack has been used in Britain for more than 80 years and is well-known to consumers. "We believe that the shape deserves to be protected as a trademark in the U.K. and are disappointed that the court did not agree on this occasion," the company said.

It's not the first time Cadbury and Nestle have tussled over confectionery in a British court. In 2013, Nestle won a court battle over Cadbury's attempt to register the purple shade of its chocolate wrappers as a trademark.

McDonalds Introduces Chocolate On Fries In Japan

If you thought chocolate covered potato chips were all the rage, McDonald’s is upping the ante with chocolate covered fries. McDonalds in Japan is testing French fries smothered with not just one type of chocolate sauce, but two: chocolate with cacao flavor and white milk chocolate.

Called McChoco Potatoes, the limited-time menu item will be available staring January 26. According to a release, the company says it “makes for a great dessert” by creating a “wonderful salty and sweet harmonious taste.” McDonald's Japan often tests new menu items for the company and if they are successful there, they're sometimes introduced to other markets. Over the years, McDonald's Japan has rolled out items such as the 48 piece McNuggets and the shrimp burger.

No word on if the McChoco Potato will ever hit the U.S.  But if there are plans to introduce it, they'd better hurry up before the chocolate shortage hits.

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