Farmers’ Dilemma
During the first decade of the 20th century and in the early years of the California citrus industry an enigma occurred- more oranges were being grown than could be sold. In addition, no real organization of the growers and the rapidly expanding citrus groves had yet been put into place. Consequently, in a land where orange was the ‘new gold’, citrus farmers were losing money and pulling out trees.
Advertising to the Rescue
In 1908, the recently re-named citrus growers’ co-op, Sunkist Growers, retained the services of the Chicago based and well-renowned adverting agency of Lord & Thomas. Albert Lasker, 28 years old at this time and now credited as a founder of the modern-day ad industry, created campaigns for oranges that encouraged consumers to both eat oranges, and also to drink orange juice. His campaign efforts were enough to lift the citrus industry from its slump and help create our taste-bud’s desire for that fresh-squeezed taste.
New Discoveries & New Trends
Orange juice was quick to become its own industry in both California and Florida. But to preserve the juice to store and ship was the question of the technology of the day. Professor Thomas B. Mack of the University of Florida an avid collector of citrus information noted in his work
Citrus Facts II
A little known story is told that states that the first citrus concentrate was made in an ice cream freezer early in 1920 by Dr. J. E. Crump. Dr. Crump was a practicing veterinarian and citrus grower living in Winter Haven [Florida] at the time. Many other early attempts to produce citrus concentrate were made, but none proved successful until 1947 when Dr. L. W. McDowell and his staff, working for the Florida Citrus Commission, developed the product as we know it today.
Concentrates and NFC takes cares of the masses, but what about the true freshly-squeezed devotee?
The 1980’s & 90’s
The fresh squeezed orange juice business saw it’s heyday during this period. To keep freshly-squeezed juice viable for commercial sales processors implemented specialized handling and cleaning of the fruit, strict and regimented sanitation procedures, packaging innovation and proprietary inventory management programs. Companies, such as Odwalla and Naked Juice, could process fresh orange juice and became quite successful not only with the fresh juice but with the introduction of the ‘smoothie’, a drink with a mostly OJ base.
Fresh Orange Juice Today
The fresh squeezed industry has changed with changing consumer requirements for guaranteed protection from food and beverage manufactures. In other words, the risks and worries to service the OJC’s of our time is not worth the potential loss or losses. OJC’s you are on your own! But SUNBURST ORANGES is here to give all the support and the all the oranges you need to satisfy the desire for the true freshly-squeezed taste of orange juice.
For over 30 years we have been a part of the fresh-squeezed orange juice industry. Sunburst Oranges offers its services and knowledge to provide the OJC (Orange Juice Connoisseur) the best orange available, at any given time of the year, to make the finest, premium, freshly-squeezed juice possible.
If you are looking for the perfect citrus for yourself or as a gift for a business associates, your family or friends? A quick visit to sunburstoranges.com can solve all of your fresh gift giving adventures. We sell only the finest selections and the freshest citrus you can buy.
Presented By:
Sunburst Oranges
180 South “E” Street
Porterville, CA 93257
559-561-3391
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